Advertising; advertising and marketing about the goods and services of others; merchandising of goods; publicity and commercial management; business promotion for connecting social network users with businesses and tracking users and third-party advertising to provide strategies, insights, marketing and prediction of consumer behaviour; organisation and operation, in the following fields: publicity events and advertisements; arranging and carrying out promotional operations and activities; business data analytics services; business management and consulting services for commercial purposes; business and marketing advice by creating and providing strategies, insight, marketing guidance and analysing, understanding and predicting consumer behaviour and motivation and market trends based on data collected by tracking website users; business management; company administration services; business administration; advertising and marketing services provided by means of indirect methods of marketing communications, namely via social media or via marketing through search engine optimisation, internet marketing, mobile marketing, blogging and other forms of passive, shareable or viral communication channels; the development of strategies regarding social media for marketing and marketing consultancy, in the field of social media; retail services and online retail services in relation to the following goods: cosmetics, skin and hair care products, perfumes, clothing, footwear, headgear, panniers and accessories for aforesaid goods, spectacles, watches and jewels, ornaments, sporting articles; retail services and online retail services in relation to the following goods: nutriceuticals and beverages, energy bars, energy beverages, software and application software for mobile phones and personal digital devices, DVDs, compact discs, discs with computer games, electronic game discs and interactive game discs; retail services and online retail services in relation to the following goods: gaming consoles, PCs, video and computer games and smartphones that provide access to websites on the internet and other computer and electronic communication networks to enable customers to store, report, track, upload, download, compare and receive sports, personal activities, statistics and performance recommendations.;