Advertising; commercial business management, organization and administration; providing online marketplaces for buyers and sellers of goods and services; representation services for sports people; administrative services for the relocation of companies; procurement services for third parties [purchasing of goods and services for other businesses]; retail services in stores or wholesale services, as well as via global computer networks for perfumery products, soaps, essential oils, cosmetics other than medicinal, hair lotions other than medicinal, dentifrices other than medicinal, gels, lotions, deodorants, babies' diapers; retail services in stores or wholesale services, as well as via global computer networks for apparatus for recording, transmission or reproduction of sound and images, computer game software and programs enabling users to play games with mobile telephones, computer game programs [software], computer game software, computer software for application and database integration; retail services in stores or wholesale services, as well as via global computer networks for covers for mobile telephones, sleeves for laptops, sunglasses, goggles for sports, headphones, compact discs [audio-video], optical compact discs, cases for electronic tablets, magnets, digital photo frames; retail services in stores or wholesale services, as well as via global computer networks for head guards for sports, magnetic data carriers, magnifying glasses [optics], mice [computer peripherals], mouse pads, eyewear, protective helmets, protective helmets for sports; retail services in stores or wholesale services, as well as via global computer networks for clothing, footwear, headwear, tips for footwear, horological and chronometric instruments, watches, alarm clocks, bracelets, key rings, books, pens; retail services in stores or wholesale services, as well as via global computer networks for calendars, posters, stickers, decalcomania transfers, paper, cardboard, printed matter, bookbinding material, photographs, stationery and office requisites, except furniture, material for artists and drawing material, paint brushes, instructional and teaching material, sheets, films and bags of plastic materials for wrapping and packaging; retail services in stores or wholesale services, and via global computer networks for luggage, backpacks, trunks, traveling bags, carrying bags, umbrellas, parasols, card cases, billfolds, utensils and containers for household and culinary use, combs, sponges, brushes; retail services in stores or wholesale services, as well as via global computer networks for glassware, porcelain and earthenware, photo frames, cups, canteens, glasses, can openers, cushions, bottle holders, coasters, money boxes, household linen, towels, flags, pennants, bathrobes; retail services in stores or wholesale services, as well as via global computer networks for games and playthings, gymnastic and sporting articles, card decks, shin guards, cuddly toys; retail services in stores or wholesale services, as well as via global computer networks for edible oils and fats, potato chips, pastry and confectionery, biscuits, sweets, beverages based on fruits and fruit juices, beers, wines and other alcoholic beverages; retail services in stores or wholesale services, as well as via global computer networks for smokers' articles; organization and management of customer loyalty programs; administration of customer loyalty programs for commercial, promotional or advertising purposes; administration of incentive award programs to promote the sale of products and third party services.;